Another year another, cold water swimming challenge! Being an avid fan of swimming, on a recent trip on Christmas and New Year to the Channel island of Jersey, my mum and I took part in the 12 bays of Jersey challenge which involved swimming in 12 bays of Jersey in support of Jersey Hospice Care and The National Trust for Jersey between 1 and 31 December 2021.
There are no requirements to swim a certain distance, merely a dip which works out very well for the festive socialising and eating and drinking in December!
I particularly liked the creative renaming of the bays as shown in Table 1, which I thought was an excellent example of destination-based marketing. However, some of the bays were not the easiest to find, so I have added the what3words location for ease of location should you find yourself in Jersey in December and fancy visiting some of the bays.
No | December themed Name | Year round Name | What3words location (As some of the bays are not the easiest to find) |
1 | Bouley Bay | Bauble Bay | ///consisted.strength.shocking |
2 | Rocking around Rozel Bay | Rozel Bay | ///motorcar.notations.mops |
3 | Le Saie in a Manger | Le Saie | ///heartbeat.tastefully.dogfish |
4 | Anneport & stilton | Anne Port | ///rumbles.desk.leagues |
5 | Grouville | Once in Royal Bay of Grouville | ///cults.catchment.trademark |
6 | Robin Bay | Robin Bay | ///fines.done.panting |
7 | Deck “La Haule” | La Haule | ///listened.flirtation.professes |
8 | Jingle bell..croute | Bel Croute | ///sloppily.lazier.preferable |
9 | Port let it snow | Portlet bay | ///unblinking.madly.coated |
10 | Jingle bell all the “Quaisne” | Quaisne | ///obstacle.drawing.partially |
11 | Snow port | Beauport | ///curbed.crosses.concretely |
12 | Santa Ouen | St Ouen (Le Braye only) | ///tone.bidder.coaster |