Another year another, cold water swimming challenge! Being an avid fan of swimming, on a recent trip on Christmas and New Year to the Channel island of Jersey, my mum and I took part in the 12 bays of Jersey challenge which involved swimming in 12 bays of Jersey in support of Jersey Hospice Care and The National Trust for Jersey between 1 and 31 December 2021.  

There are no requirements to swim a certain distance, merely a dip which works out very well for the festive socialising and eating and drinking in December!

I particularly liked the creative renaming of the bays as shown in Table 1, which I thought was an excellent example of destination-based marketing. However, some of the bays were not the easiest to find, so I have added the what3words location for ease of location should you find yourself in Jersey in December and fancy visiting some of the bays.