On a recent visit to Denmark, I was impressed to see a month long pilot Copenpay programme in Copenhagen which rewards residents and visitors for climate friendly action e.g. taking public transport.

Residents and visitors can earn free experiences by showing proof of green actions such as public transport with some examples below:
✅Arrive by bike or public transport and get 20 mins of extra skiing time for free at CopenHill, Denmark’s waste to energy plant with a ski slope.

Copenhill an extra 20 minutes skiing if you walk or take public transport to the venue

✅Kayak for free by collecting waste while on the water and share the experience on social media using #Copenpay and #GreenKayak.
✅Arrive on hashtag#foot or by hashtag#bike and get rewarded with a free glass of rosé and rental of pétanque balls at Skurets Vinsalg restaurant
✅Bring plastic waste to the National Gallery of Denmark and upcycle at a workshop

Participants show proof, such as train tickets or photos of themselves biking or participating in cleanup efforts to claim the rewards.

Results
Visit Denmark expects to publish results later this year, so it’ll be interesting to see the results. My only reservation regarding a wider roll-out is that CopenPay is built on trust and the Danish society is the most trusting in the world, according to PEWResearch. Other cities, which are less trusting, may require some modifications!