Transport Consultancy Services Designed to Help You Win Bids & Deliver Successful Projects

In today’s fast-moving world of public and commercial transport, success depends on strategic clarity, operational excellence, and evidence-based decision-making. At Surbon Consulting, we provide transport consultancy services that help transport operators, infrastructure companies, and mobility companies to plan, bid for, and deliver transport projects.

Drawing on decades of hands-on experience, sector insight, and proven delivery expertise, we support clients in achieving growth, compliance, and sustainable performance across the UK, Europe, and the Middle East.

About Our Transport Consultancy

Surbon Consulting was founded in 2013 by Rachel Hughes, FCILT, after her career at WSP, ADAS, and Best Foot Forward. The transport consultancy expanded with a Dubai office in 2017 to serve clients across Europe and the Middle East.

Rachel brings more than 18 years’ experience and has supported over 40 major transport bids across rail, metro, bus, ferry, cycle hire, e-scooter, and autonomous vehicle operations.

Our clients include leading transport operators such as Go-Ahead, Keolis, Stagecoach, Serco, major government bodies including Network Rail, and infrastructure firms such as Amey and AtkinsRéalis.

Our Experience & Accreditations:

40+ Large-Scale Projects

15+ Rail Franchise Projects

20+ Bus Bids Completed

18 Years Transport Industry Experience

UK and Middle East Experience

Industry recognition through speaking and moderating at global conferences

Oxford Geography Degree and inaugural Carbon Management Masters

Rachel Hughes, Founder & Director
Rachel Hughes, Founder & Director

I’ve delivered major transport projects across rail, bus, and infrastructure sectors throughout the UK and the Middle East. Myu advisory and mobilisation expertise spans successful bids for Elizabeth Line, leading demobilisation and wind down of Virgin Trains West Coast rail franchise, and Manchester bus franchising.

With over 18 years of consulting experience and recent focus on social value strategy, we bring in-depth sector knowledge to every project. Our market expertise combines UK headquarters operations with our Dubai office established in 2017, providing an offering to Middle East markets and clients.

As UITP member and lead trainer, I provide training including webinars on public transport topics to public and private sector clients. I am also a Chartered Fellow of Institute of Logistics and Transport.

Learn More

Global Transport Consultancy Services With Local Expertise in the UK and UAE

We provide global transport consultancy services that combine international expertise with deep knowledge of local transport and infrastructure procurement in the UK and UAE. Our team navigates country-specific regulations and transport authority requirements with precision, ensuring every submission reflects local legal, operational, and cultural nuances.

From the Cabinet Office Social Value Model and NHS frameworks in the UK to RTA, Etihad Rail, and Abu Dhabi Government processes in the UAE, we provide transport consultancy services to meet each market’s standards and priorities. Our experience spans public transport, infrastructure, and technology projects, supported by proven strengths in asset management, mobilisation, and supply-chain engagement.

A key differentiator is our ability to guide clients through permits, stakeholder engagement, and government relations in both markets—helping UK and international operators overcome entry barriers and deliver compliant, high-impact proposals that stand out in competitive tendering environments.

Who We Help: Sectors and Clients

We work with clients across the transport sector including:

Public transport operators

Engineering and infrastructure firms

Government agencies and public authorities

Mobility providers and innovators

International transport consortia

Investors and asset owners

Discover Our Transport Consultancy Services

We provide a broad range of services covering the full lifecycle of transport projects, from early strategy and bid/no-bid decisions to mobilisation, operational improvement, and contract close-down.

Bid Strategy and Tender Support

We provide practical support to help operators prepare for and win large-scale transport bids. Our work includes supporting organisations such as Go-Ahead, Keolis, Serco and MTR on complex tender submissions.

Our mobilisation experience includes helping to deliver the Elizabeth Line mobilisation, supporting Virgin Trains through the handover to First Trenitalia on the West Coast Partnership, and working with RKH Qitarat on the greenfield mobilisation of Doha Metro.

How we support operators through bids, mobilisation and demobilisation:

  • Contract and franchise management
  • Designing and running governance processes
  • High-quality writing for bids, plans and rail-industry documents (e.g., Business Plans, Customer Report, Disabled Person’s Protection Policy)
  • Market analysis and customer insight
  • Stakeholder and partnership management
  • Workstream leadership (Commercial, Customer Experience, Stations, Sustainability, Marketing)
  • Leading project delivery such as uniform procurement and mobile applications
  • Supporting cultural and organisational change
  • Business case development and approvals
  • Recommending experienced industry specialists to strengthen client teams

We have deep sector experience and a strong record in transport bidding. Recent work includes supporting GTS on their winning bid for the Elizabeth Line, and supporting Stagecoach with bids for the Manchester depots and Guernsey buses.

Please see our downloads page for free and helpful information on bidding and mobilising.

Support With Developing a Competitive Transport Bid

Developing a competitive bid starts with clear thinking, realistic commitments, and a structure that makes it easy for evaluators to see your strengths. We help you build a confident, grounded strategy from the outset — including shaping your offer, identifying risks, clarifying delivery assumptions, and ensuring every part of the submission works together.

Our support combines sector experience, practical delivery insight, and a calm, structured approach. We help you focus on what matters, strengthen areas that need more evidence, and present your plans in a way that is both credible and clear.

Winning Transport Bids and Public Transport Tenders

Winning a public transport tender requires more than well-written documents. Bidders must demonstrate capability, reliability, value for money, and a realistic approach to operational delivery. We help you show evaluators exactly how you will deliver safe, efficient, customer-focused services, backed by data, governance, and practical experience.

We work closely with your teams to refine method statements, strengthen narratives, develop robust delivery plans, and ensure every response aligns with the specification. Our aim is simple: to help you submit a bid that is easy to understand, technically sound, and competitively positioned.

Social Value Strategy & Integration Into Transport Bid Proposals (PPN 06/20)

Social value is now a core part of transport bidding. Customers, communities and investors expect operators to demonstrate clear commitments to social impact, environmental responsibility, and long-term community benefit. These expectations are reinforced by the Procurement Act 2023, which requires all UK public sector departments to include social value in their evaluations.

We help operators respond to these expectations in a practical, commercially sound way. Our approach focuses on identifying meaningful commitments, shaping deliverable actions, and embedding social value throughout the bid — not as a standalone section, but as part of the wider story about who you are and what you will deliver.

Our experience allows us to bring forward realistic, cost-effective ideas that reflect local needs and align with your delivery model. We also help clients demonstrate compliance, show measurable outcomes, and present a credible case for long-term community benefit.

Implementing a Social Value Strategy for Public Transport

We work with clients to define a social value approach that fits the realities of public transport operations. This includes identifying priority themes such as employment, skills, local supply chains, accessibility, inclusion, and community engagement.

We translate these priorities into commitments that are proportionate, achievable, and aligned with PPN 06/20 themes. We also support internal teams to understand their responsibilities and ensure social value is reflected in operational plans, staffing strategies, and stakeholder engagement.

Measuring and Reporting Social Value Outcomes

Successful bids require clear evidence of how social value will be monitored and delivered. We design practical measurement frameworks, KPIs, and reporting structures that make it easy for operators to track progress from day one.

This includes aligning with recognised methodologies, identifying data sources, and developing simple reporting tools. Our aim is to ensure your commitments are not only credible at bid stage, but manageable in practice.

Sustainability Strategy & Integration Into Transport Bid Proposals

Sustainability is now a core business driver. Operators are expected to show how they will reduce environmental impact, support long-term resource efficiency, and contribute to wider decarbonisation goals.

We help clients embed sustainability into their bids in a way that is grounded in operational reality. This includes developing clear environmental commitments, integrating sustainability into delivery plans, and ensuring all claims are supported by evidence and achievable timelines.

Our work reflects Surbon Consulting’s broader approach: practical, proportionate, and focused on outcomes that matter to customers, regulators, and communities.

Aligning with Net Zero and Environmental Goals

We help clients identify the steps needed to support Net Zero targets, whether through energy use, fleet transition, waste management, environmental design, or operational efficiency.

This includes shaping environmental strategies, writing bid content, and ensuring commitments align with local policy, national requirements, and the expectations of public transport authorities.

Transport Franchise Advisory Services

We provide advisory support to organisations exploring new contracts, franchises, or market opportunities. This includes assessing commercial and operational fit, understanding regulatory expectations, and identifying where you are most competitive.

Our advice is grounded, clear and tailored. We help you make informed decisions, reduce risk, and focus efforts where you are most likely to succeed.

Bid Management Services

We support bidders with structured, organised bid management that keeps the process moving smoothly. This includes setting up governance, coordinating contributors, managing timelines, tracking actions, and ensuring compliance with all tender requirements.

Clients value our steady, calm approach — especially during high-pressure periods. We help teams stay focused on what matters and ensure every section of the submission is delivered to a high standard.

Bid Writing Services

Clear, concise writing is essential for a strong submission. We produce evaluator-friendly responses that are accurate, easy to follow, and grounded in evidence.

Our work includes method statements, technical submissions, management plans, operational strategies, and customer experience content. Everything is written to reflect your strengths and meet specification requirements while remaining realistic and deliverable.

Visit our dedicated page to learn more about our bid writing services.

Request a Bid Support Package

Transport bids are some of the most demanding documents you’ll ever encounter. Commissioning a transport tender specialist ensures your business navigates the maze of complex procurement requirements with confidence.

Client Success Highlights

Stephen O'Brien, Programme Director, AtkinsRéalis
★★★★★
Safety Workstream Lead, GTS's successful bid for Elizabeth Line, 2024

"I had the great good fortune to work with Rachel on two concession bids. Rachel’s knowledge in her area of expertise is second to none. More important to that is the manner in which she applies that knowledge, demystifying Sustainability and Social Value, creating bid contributions that achieve the bid requirements.
Rachel is also an exemplar of collaboration, always ready to support other team members, ensuring that areas of synergy were identified and leveraged."

Craig Speed
★★★★★
MD, EnPro Group

"On behalf of the team at EnPro Group, we recently had the pleasure of working with Rachel on a significant bid where she delivered an exceptional package of work focused on Social Responsibility. Rachel’s insight and expertise in this area were invaluable, and her ability to create a clear, compelling, and compliant bid contribution was a great addition to the strength of our submission. We will not hesitate to engage with Rachel again and we highly recommend her services.."

Greg Ritt, Group Head of Sustainability
★★★★★
Stagecoach Group

During my time at Stagecoach Group Limited, as the Head of Sustainability, I had the pleasure of working with Rachel on several projects related to Social Value and program development and delivery. Rachel’s expertise in the Social Value space is second to none. She has a genuine passion for the transport sector and is a highly motivated, approachable individual who focusses on delivery to the highest standard and within timelines. She is a wealth of knowledge, valued partner and someone that I look forward to working with again in the future. I cannot recommend her highly enough.

Norman Courts
★★★★★
Group Stations Director, Network Rail, 2020

"In my role as Director of Stations at Network Rail, we engaged Rachel of Surbon Consulting to support us on reviewing a range of management topics and to update associated processes.  Rachel has an encyclopedic knowledge of transport in the UK and abroad which helps inform best practice.  She is able to juggle multiple workstreams whilst successfully progressing and delivering outputs to agreed budget and timescales.  Rachel is intelligent, proactive, positive, and willing to work with colleagues at all levels to understand the issues and find workable viable solutions.  I have no hesitation in recommending Rachel to the transport industry."

Charley Wallace
★★★★★
Director for National Passenger and Customer Experience, Network Rail

"I had the pleasure of working with Rachel on three projects; Wales and Borders mobilisation, Virgin Trains dembolisation and more recently at Network Rail Customer Services Directorate.

She has proved to be invaluable covering contract management, customer experience, stations and franchise management and I have no hesitation in recommending her."

Why Choose Our Transport Consultancy?

Choosing a transport consultancy is about more than technical skills — it’s about working with a partner who understands the operational, political, and stakeholder pressures you face. At Surbon Consulting, we combine deep sector knowledge with a calm, practical approach that helps teams move forward with confidence.

 

We bring clarity to complex challenges, steady support during high-pressure periods, and advice rooted in real operational and bidding experience. Our aim is to strengthen your thinking, support your teams, and help you deliver outcomes that are credible and achievable. We work in a way that is collaborative, respectful, and grounded in the realities of transport operations.

Clients choose us because we stay focused on what matters, communicate clearly, and help simplify demanding processes — whether that’s preparing a major bid, navigating a franchise change, or shaping a strategic response to regulatory expectations.

 

Our Approach and Expertise

Our approach is straightforward: we listen carefully, understand your priorities, and provide clear, practical recommendations you can act on. We avoid unnecessary complexity and instead focus on giving you evidence-led advice, well-reasoned options, and structured support that makes the path forward easier to navigate.

Our expertise spans bidding, mobilisation, operational planning, sustainability, social value, and stakeholder engagement across rail, metro, bus, ferry, and new mobility services. We understand how decisions are made, how contracts are evaluated, and the pressures operators face during delivery.

 

We work closely with your teams, contributing calmly and constructively — whether we’re leading a workstream, writing key bid content, reviewing plans, or supporting mobilisation. Our clients value our reliability, discretion, and the reassurance of having senior, hands-on expertise available when they need it most.

Request a consultation

We offer tailored support through consultation scheduling designed to give you clarity and focus before major submissions. Every project begins with a free initial assessment, where we review current practices and identify opportunities for improvement.

Free Digital Resources to Help Win Transport Bids & Become More Sustainable

Discover Surbon Consulting's extensive collection of downloadable resources, featuring both complimentary and premium ebooks.

Our digital library offers a wide range of publications tailored for transport professionals and organisations. Enhance your expertise in transport bidding strategies, learn about cutting-edge sustainability practices in the sector, and gain insights into incorporating social value in transport projects. These resources are designed to keep you at the forefront of industry trends, offering practical guidance on subjects eg. optimising transport bidding processes and integrating social value considerations into transport projects.

Whether you're looking to refine your bidding techniques, enhance your sustainability initiatives, or maximise social value in transport, our downloads provide invaluable insights to drive your success in the evolving transport landscape.

Free Downloads

  • Getting Started: 16 Proven Processes to Win Work With the UK Public Sector
  • 3 Focus Areas to Optimise Electric Bus Procurement
  • Social Value & Public Transport: Getting Started Guide
  • 10 Pieces of Advice from 17 Years as A Consultant

Industry eBooks

For those seeking more extensive and detailed expertise, check our ebooks!

  • 50 tips to improve your next transport bid
  • 100 tips to improve your next transport bid (English & French)
  • How to Include Sustainability Cost Effectively in Public Transport Procurement

Frequently Asked Questions About Our Transport Consultancy

What types of transport projects do you advise on?

We advise on a wide range of public transport projects across bus, rail, metro, tram, ferry, micromobility and, more recently, aviation. Our work includes franchise and concession bids, operations and maintenance contracts, and supporting infrastructure projects. We support clients at all stages of the project lifecycle, from bid strategy and submission through to mobilisation, contract delivery, continuous improvement and, where required, demobilisation.

Can you help us develop a sustainability or Net Zero strategy?

Do you support mobilisation and demobilisation projects?

What makes Surbon Consulting different from larger consultancies?

Can you help us decide whether to bid or not?

Can you support bids under tight deadlines?

What experience do you have with public sector procurement?

What sectors of transport do you specialise in?

Can you tailor bids to showcase social value and community impact?

Can you integrate pricing and commercial modelling into transport bids?

What is the typical timeline for transport bid writing?

Can you help with transport bids outside the UK?

How do bid requirements differ between the UK, US, and UAE?

Do you have experience with UAE public procurement and RTA tenders?

Let's get started! Send us an email to book a Free 30 minute Consultation

Please enter your name.
Please enter a valid email address.
Please enter a valid phone number.
Please type your message.

You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

More Information

You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

More Information